Market Research

Relevance

Market research helps determine the relevance of a product or service to the current market needs. This includes assessing market potential, consumer trends, and brand development opportunities in the Vietnamese market.

Target Customers

Identifying target customers is a crucial step in building effective business and marketing strategies. Target customers are those with needs and desires aligned with your product or service. Analyzing demographics, psychographics, and consumer behavior helps identify the target audience.

Competitive Analysis

Analyzing competitors helps you understand the market and identify your position. By comparing products, services, and strategies of competitors, you can identify their strengths and weaknesses, enabling you to develop an effective competitive strategy.

Business Strategy

Distributor Pricing Policy

Pricing policies have a significant impact on customer purchasing decisions. Appropriate pricing not only increases sales but also builds trust with distributors. Pricing policies should be flexible and reflect the true value of the product. In addition to pricing policies, suppliers need to implement other care strategies to increase persuasion for distributors to do business with them. We will help you analyze and advise on suitable strategies.

Distribution Channels

Choosing appropriate distribution channels helps products reach the right target audience. Distribution channels may include retail stores, supermarkets, online stores, agents, or through e-commerce platforms.

Shelf Placement Plan

The shelf placement plan is the process of placing products in the distribution system to reach customers. This includes identifying the timing, location, and method of distribution to optimize sales opportunities.

Brand Development

Establishing Brand Identity

Brand identity includes the logo, colors, typography, and core message, profile, and sales kit. A strong brand identity helps customers easily recognize and remember your brand.

For a new brand entering the market, in addition to building an optimal brand identity targeting B2C, it is also necessary to develop an effective sales kit for B2B. Through the sales kit, business customers gain a better understanding of your products/services and are more likely to make purchasing decisions.

Brand Positioning

Brand positioning is the process of determining the brand's position in the minds of customers compared to competitors. This is done by conveying the unique value and strengths of the product. Implementing brand positioning requires the involvement of marketing tools.

Marketing Strategy

Market Analysis Research

Market analysis research helps understand customer needs and market trends. Tools such as surveys, data analysis, and consumer behavior research are used to gather important information.

Short-term and Long-term Plans

Short-term plans focus on specific objectives in a short period, such as increasing sales, expanding the market, or introducing new products. Long-term plans involve building sustainable brands, developing new products, and expanding operations.

The marketing activities carried out in the marketing plan depend on the actual situation and business needs. With the ability to perform all marketing tasks, NOAgency will provide any services you need, from digital marketing, content marketing, design, branding, Influencer marketing... to BTL activities such as sampling, display, trade shows, etc.

With these detailed steps and strategies, a new brand can effectively and sustainably enter the market. Continuous monitoring and adjustment of the plan over time will help the brand maintain competitiveness and growth.

1. Identifying Market Needs:

Determine specific market needs that your product aims to address.

Analyze existing market solutions and identify gaps or opportunities for improvement.

2. Identifying Target Customers:

Define target customers based on demographic, psychographic, and behavioral characteristics.

Understand the preferences, behaviors, and purchasing motivations of your target customers.

3. Identifying Competitors:

Research competitors offering similar products or solutions.

Analyze their strengths, weaknesses, pricing strategies, and market positioning.

4. Determining Market Size:

Estimate the target market size for your product.

Assess the growth potential of the market segment you are targeting.

5. Legal Consultation and Regulations:

Identify legal requirements or regulatory barriers that may affect the launch and distribution of your product.

Ensure compliance with industry regulations and standards.

6. Distribution Channels:

Evaluate potential distribution channels to reach your target customers.

Consider both online and offline channels such as supermarkets, retail stores, e-commerce platforms, and direct sales.

7. Market Trend Analysis:

Monitor market trends, emerging technologies, and consumer preferences.

Identify opportunities to differentiate your product through innovation or unique features.

8. Potential and Risk Assessment:

Assess the potential business opportunities and risks associated with entering the market.

Develop strategies to mitigate risks such as competition, market saturation, or supply chain disruptions.

9. Market Entry Strategy:

Based on market analysis, develop a comprehensive market entry strategy.

Define clear objectives, timelines, and action plans for launching and promoting your product in the market.

NOAgency offers specialized consulting services focused on navigating regulations and understanding business culture for foreign products seeking to enter the Vietnamese market. Our services are designed to help you comply with local regulations and effectively integrate into the business environment in Vietnam.

Benefits of Using NOAgency's Consulting Services

• Expert Guidance: Gain expert advice on navigating complex regulatory requirements and understanding local business practices.
• Smooth Market Entry: Ensure a smooth and compliant entry into the Vietnamese market by addressing regulatory and cultural challenges.
• Cultural Integration: Achieve effective integration into the Vietnamese business environment through tailored cultural insights and strategies.
• Risk Mitigation: Minimize regulatory and cultural risks with strategic advice and proactive solutions.

NOAgency is committed to helping your foreign product successfully enter and thrive in the Vietnamese market by providing comprehensive consulting on regulations and business culture. Our expertise ensures that you are well-prepared to meet local requirements and build strong relationships in Vietnam.

NOAgency offers specialized Marketing and Advertising services for foreign products aiming to enter the Vietnamese market. We provide comprehensive solutions to help your product build brand recognition, increase visibility, and gain acceptance in Vietnam.

Benefits of Using NOAgency's Services

• Customized Strategies: Offer marketing and advertising strategies tailored to the needs and objectives of foreign products.
• Market Expertise: Utilize in-depth knowledge of the Vietnamese market to optimize marketing activities.
• Effective Reach: Help the product reach the right target audience and build a successful brand presence in Vietnam.
• Comprehensive Management: Provide end-to-end service management, from planning to execution and performance monitoring.

NOAgency is committed to partnering with you throughout the process of entering the Vietnamese market, helping your product build a strong brand and gain acceptance from local consumers.

NOAgency offers specialized services to help foreign products build relationships with distributors for successful entry into the Vietnamese market. Our services are designed to establish and maintain strategic partnerships, expand distribution networks, and optimize market access.

1. Identifying and Sourcing Distributors

• Market Research: Analyze the market to identify potential distributors who are suitable for your product.
• Distributor List: Create a list of reputable distributors with the capability to effectively distribute your product in Vietnam.
• Partner Evaluation: Assess the capabilities and potential of distributors to ensure they meet your distribution needs and can effectively grow your product.

2. Establishing and Building Relationships

• Outreach and Introduction: Reach out to potential distributors and professionally introduce your product in a compelling manner.
• Relationship Building: Develop long-term collaborative relationships by setting up meetings, negotiations, and relationship-building activities.
• Negotiating Partnerships: Conduct negotiations to secure beneficial partnership agreements, including distribution terms, pricing, and contract conditions.

3. Managing and Maintaining Relationships

• Monitoring and Support: Monitor distributor activities and provide ongoing support to ensure effective coordination.
• Performance Evaluation: Evaluate the performance of distributors and their satisfaction, implementing improvements as needed.
• Issue Resolution: Address any issues that arise during the partnership and ensure relationships are well-maintained.

4. Training and Support

• Distributor Training: Provide training for distributors on your product, sales strategies, and other key factors to enhance distribution effectiveness.
• Marketing Support: Assist distributors with marketing and advertising activities to boost product visibility and sales.
• Benefits of Using NOAgency’s Distributor Relationship Services
  Strategic Connections: Build strategic relationships with distributors capable of effectively introducing your product to the market.
• Market Expansion: Expand your distribution network and enhance the presence of your product in the Vietnamese market.
• Optimized Distribution: Optimize distribution and product growth through reputable distribution partners.
• Comprehensive Support: Receive comprehensive support from outreach and relationship building to training and management.

NOAgency is committed to partnering with you to build and maintain relationships with distributors, ensuring your product’s success and sustainable growth in the Vietnamese market.